New Construction Angela Graziano December 19, 2025
A Real-World Case Study in Market Shifts, Builder Negotiations, and Better Outcomes
Buying a first home in Naples, Florida is exciting—but when that purchase involves new construction, shifting timelines, and a changing market, experience and strategy matter more than ever.
One recent journey with first-time buyers, Scott and Savannah, highlights exactly why working with a local Naples real estate professional—especially one with deep new construction experience—can significantly improve both the process and the outcome.
Their story began in September 2024, when they went under contract on a new construction townhome in a planned community in the greater Naples area. At the time, pricing, incentives, and delivery timelines aligned well with the market conditions.
As is common with new construction in Naples and Southwest Florida, the builder’s projected delivery date began to shift. Construction delays extended the closing timeline, and as months passed, the local market evolved.
By early 2025, inventory levels had increased, builder incentives became more competitive, and buyers had more negotiating leverage—especially those willing to stay flexible.
Rather than moving forward with a home that no longer felt like the best long-term fit, we paused, reviewed options across North Naples and surrounding communities, and adjusted strategy based on real-time market conditions.
As priorities became clearer, Scott and Savannah made a pivotal decision:
they chose to switch communities and move from a townhome to a single-family home.
This shift allowed them to secure what mattered most:
A true neighborhood feel
A private yard for their family
A single-family home offering long-term flexibility
Because the Naples new construction market had softened slightly by spring 2025, we were also able to renegotiate from a stronger position.
With a clear understanding of how Naples-area builders structure concessions, we successfully negotiated:
Builder credits toward closing costs
An interest rate buy-down
Incentives aligned with first-time homebuyer programs
Improved overall terms compared to their original contract
These opportunities rarely appear automatically. They require knowing when builders are motivated, how contracts are written, and how to advocate effectively for buyers.
Between September 2024 and May 2025, the Naples real estate market shifted notably. Builders adjusted pricing strategies, incentives increased, and buyers who stayed patient and informed benefited from improved terms.
This experience is a clear example of why working with an agent who understands:
Naples new construction contracts
Builder negotiation strategies
Local neighborhood nuances
Market cycles and timing
can materially change the outcome of a purchase.
With over 20 years of combined experience in new construction and the Naples market, my role was to guide decisions, adapt strategy as conditions changed, and ensure my clients were positioned to ask for—and receive—more.
In the end, Scott and Savannah didn’t just close on a home in Naples—they secured a home that fits their lifestyle, their family, and their future.
They later shared their experience in a Google review, noting the importance of guidance, responsiveness, and navigating changes along the way.
Their journey serves as a reminder that purchasing new construction in Naples—especially for first-time buyers—is rarely a linear process. However, with the right advisor, flexibility, and local expertise, it can lead to even better results than originally planned.
If you’re considering purchasing a home in Naples or Southwest Florida in 2026, now is the time to explore options, understand upcoming new construction inventory, and learn how builders are positioning for the next market cycle.
Whether you’re considering new construction, resale homes, or relocating to Naples, having a strategy—and a local expert who understands how to navigate market shifts—can make all the difference.
If you’d like to explore what’s possible, I’m always happy to start the conversation.
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